Sophie Wittmann, managing director of Scharnsteiner Tischlerei TREWIT, draws parallels between local tavern culture and the situation of traditional craft businesses. What Sophie Wittmann has successfully proven in both areas is needed: with the reorientation of the long-established family business as well as within the cooperation with the Healthy Boy Band and the designer Clemens Bauder, who TREWIT built the impressive wooden frame to rethink the tavern in the Salzkammergut.

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In the eighth episode of the podcast, the young company boss Sophie Wittmann reflects on value and added value, about success stories and innovation processes in gastronomy and crafts, about origin and future, her passion for designing socially relevant spaces, thinks about the ideal, communication-promoting nature of tavern chairs and impressively shows what wood they are carved from: Because she also knows the trend of system catering from the furniture industry and gives concerns: “If you don't rely on regional resources Put and give away too much when you buy everything and just screw in to say 'That's my product — there is so little value and so little added value in it that you do away with yourself.”

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Photo gallery © Ian Ehm | friendship.is